FULL BLOWN ACTION
Campaign for the all-new all-action turbocharged Subaru Levorg that brings to life an original 60’s G.I Joe action figure, who pleads with his owners to get him out of his box, get into a Levorg and get amongst some action. The campaign is backed by multiple executions in digital, social, outdoor and at point of sale. As well as a series of short product films that bring to life Levorg’s benefits in unexpected and entertaining ways. It’s not your typical car launch and builds upon the highly successful Forester campaign that launched the new Subaru do brand platform also created by Disciple. The Levorg campaign continues to build on the new strategy designed to make Subaru’s strengths around performance and capability appeal to more people, particularly families. The creative executions are again underpinned by the classic Lou Reed track, Walk On The Wild Side.
