The first piece of work to feature the new brand platform was for the Subaru Forester. Featuring Lou Reed's iconic 'Walk On The Wild Side' and a cast of imploring dogs, it captures the disconnection young Aussie families are feeling with one another and shows how a Forester can help them do more of the good stuff. The Forester was an ageing model, so sales growth of 11.5% was an impressive result.
The Subaru Levorg is a turbo-charged wagon, made for action. Disciple created a launch campaign featuring action figure GI Joe that brings the car's benefits to life in fun and engaging ways. The deep, multi-channel campaign featured multiple executions including the film below.
The way we all consume content has of course changed. Disciple created and produced dozens of short films which humanised the benefits of Subaru technology. Short, sharp and effective content, perfect for mobile screens.
Disciple designed the logo and livery for the Subaru do Motorsport team.
Disciple wrote, designed and delivered an exceptionally effective CRM campaign across all models and tailored for different phases of a customer engagement.
Subaru do initiatives. Each created to reduce obstacles for customers and make buying and owning a Subaru an easy and fun experience.