WEAPON OF MASS SEDUCTION

Launch campaign for the new generation Subaru WRX. Weapon Of Mass Seduction. After 20 years of seducing drivers around the world, Subaru created their sleekest and most powerful WRX yet. Through a multi-disciplined campaign including print, online, supersites, billboards and online content, we launched the new WRX to the masses… And the sales went ballistic. Smashing sales records that have stood for 15 years. Incredibly, the campaign represents a 466.4% increase over the same month last year, and a 13.7% increase on total Subaru Sales. Not bad for the bad boy of Subaru.

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CAR WASH
TWO GUNS
GET MORE DONE. HAVE MORE FUN.
A ONE IN A MILLION PRODUCT DEMONSTRATION
PAINT PRINT
DRIVE A HILUX AND YOU THINK YOU'RE UNBREAKABLE
INSIDE RUGBY
SQUEEDGY
FALLING WATER
UNEXPECTED
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