TAKE A CLOSER LOOK AT MELANOMA

We placed a poster in Sydney’s CBD of a healthy looking girl with a stage I melanoma. In the melanoma was a small peephole asking people to look through to see what a stage IV melanoma looks like. Once someone looks through the peephole, they see another poster, and instead of a picture of a gravely ill girl, they see something even scarier - The same, healthy looking girl. Prompting Australians to get their skin checked, no matter how healthy they look and feel.