To launch SunRice’s new exotic range of rices we created a series of print ads that tapped into the cultures and stories behind new speciality rice varieties in the SunRice range. Bought vividly to life in the form of traditional dinner plate illustrations, with beautiful art direction and well crafted copy, the ads are as enticing as the food. And are another expression of the master brand campaign – SunRice. Hundreds of grains. Millions of possibilities.