Lifeline is Australia’s essential suicide prevention and crisis support service. Disciple were tasked with creating a campaign that reminded Australians of Lifeline’s important work, while encouraging donations to make sure every call gets answered. A humorous campaign film, supported by digital, social, print, and point of sale, asks Australians to leave the fundraising gimmicks at home, and simply give.
"Lifeline is on the frontline protecting a growing number of Australians from suicide. It’s undoubtedly a great cause and a service we should all get behind. This is our first campaign work for Lifeline and we look forward to creating work for this important service in the future" - Pete Buckley.