Disciple created a launch campaign for the next generation Subaru XV. Centred around the theme ‘ALL-NEW, ALL-ENTERTAINING’ the campaign brings to life XV’s features and benefits with a movie theme, using the voice of American comedian Pablo Francisco, famous for his movie trailer guy impersonations.
A fully integrated campaign included pre-launch and extensive TV, digital film, social campaign follows the highly effective launch of the Subaru Impreza.
PRE-LAUNCH - SOCIAL
PRE-LAUNCH - CONTENT
LAUNCH - CONTENT