W-Wah-X

New campaign for Subaru WRX in collaboration with Melbourne musician Harts. We were tasked to broaden the appeal of the WRX and take it to a new audience, while still keeping the iconic attitude Subaru purists love. The idea was to replace a WRX accelerator pedal with a legendary “wah” guitar effects pedal then invite gun-guitarist Harts to play fast and loud. The result being a live music performance, with the WRX being both driven and used as an instrument simultaneously. The campaign was directed by Peter Moore from //13&CO and is generating a lot of buzz online through both the automotive and music industries. Read more about the W-Wah-X campaign here: http://www.carsguide.com.au/car-news/subaru-goes-wah-wah-with-new-wrx-ad-36581





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