Radio commercial created for Melanoma Institute Australia. With over 1,500 people dying and 12,500 new cases diagnosed every year, melanoma is known as Australia’s national cancer. Little is known about the speed and pace at which one can spread, but fortunately, if detected early, melanoma can easily be cured before it becomes life threatening. This radio ad, created for Melanoma Institute Australia, uses a slow-building layering technique to reinforce the speed of which a melanoma spreads, and the importance of getting them early. Studio time donated by Nylon Studios and talent donated by Jake Downs.