Making Headlines

New campaign for The Daily Telegraph that uses iconic front pages and bold headlines to reinforce its core strength – delivering breaking live and local news first across all our channels and networks. Created with close collaboration with News Corp’s marketing and The Daily Telegraph editorial teams, the campaign of multiple executions on buses, taxis, trains and billboards captures the paper’s signature direct and entertaining tone of voice. Paul Whittaker, editor of The Daily Telegraph, said: “In media nothing beats the power of the front page and this campaign demonstrates The Daily Telegraph’s ability to inform, entertain and effect real change in the community. It goes to the heart of what The Daily Telegraph does best – breaking news and tackling the big issues that set the agenda for NSW and the nation every day.”

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