Rice is the world's most popular dish. The reason is it gets along with most foods. In fact, many dishes are not complete without rice. Think about it: "curry and ..." "fried ..." Our job was to reestablish the credentials of rice and create an enduring campaign platform for the brand. The campaign platform of "It's not the same without SunRice" starts with two simple family stories, told beautifully by Tony Rogers from Guilty Films
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