The Michelle Bridges 12 Week Body Transformation team asked us to create a new campaign for their weight loss/lifestyle program. The challenge? With so many similar programs out there, we needed to stand out in an already saturated fat market. The solution? Don’t sugar coat it. We asked several 12WBT members to describe their time with the program, from week one to week twelve. The answers and stories we got were more honest and raw than we could have ever imagined.